| This study was designed to analyze the presence of teambuilding companies on the Internet, how they market desired outcomes of ropes course programs, and how teambuilding companies use marketing strategies, such as titling and visuals, to promote their ropes courses. Out of 150 Internet search results, a study sample of 20 southern California teambuilding companies were analyzed to ascertain frequency and patterns of desired outcomes, populations served, titling, and visuals. Ropes course web pages on teambuilding company websites were coded for desired outcomes, populations served, titling, and visuals. Results of the study found teambuilding companies market to all populations similar desired outcomes that contain self-development concepts as well as use marketing strategies, such as their logo, links, and ropes course related titles of paragraphs, on their web pages. |
