With the increasing ease of producing and disseminating video over the internet, anyone can create a web television series. Though one may view web television as an extension of traditional broadcast television, we propose that a more appropriate model of production is game design. With smaller audiences, web television producers must maintain an open dialogue with the viewership to adjust content quickly, using the audience like playtesters. And, with modes of interactivity, web television producers must iterate like a game designer to create a desired participatory and interactive experience. We explore the parallels of game design to web television through a case study of Day[9]TV, a highly successful live interactive web television show that focuses on gaming and strategy in the real time strategy game Starcraft. |