| With the rapid growth of the Internet and World Wide Web, Web technology becomes a standard for people around the world. Search Engines such as: Google, Yahoo and Bing often face large amount of data, many choices to select from, and so much information to digest when people search with the Search Engines. In this thesis, we first compare the Search Engines by keyword searches, image searches, and its semantic processing capabilities in the Information Technology (IT) (i.e. Computer Science), Business (i.e. Accounting), and Health Science areas in the Wikipedia Categories. For the comparative experiments, we focus on the performance analyses of accuracy, relevance, and efficiency (in response time) of the search results from different search engines. We then discuss the concepts of Search Engine Optimization (SEO), Web Intelligence (WI), Web Analytics (WA) and Business Intelligence (BI) that helps companies do businesses today. We design and compare various Web Pages by the SEO and WI techniques. Furthermore, we discuss the Google Analytic Tool, and use it to facilitate our Web development. |
