| This study explored Twitter messages generated by Association of Research Libraries member institutions who utilize the micro-blogging service Twitter in social networking. Based on the work of Kent and Taylor's principles of dialogic communication, content analysis was performed on tweets (n=400) from 40 ARL libraries. Message type and audience were coded along with the presence of dialogic principles in the generated content. The research found that Twitter was primarily a way to transmit useful information to a general audience, but potential exists for future dialogic growth. |
