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Who really controls the message of presidential debates

Posted on:2014-07-21Degree:M.AType:Thesis
University:University of Colorado at BoulderCandidate:Cornell, MaryFull Text:PDF
GTID:2458390005495374Subject:Mass Communications
Abstract/Summary:
Presidential debates have played an important role in the American campaign process but it has been debated on whether or not the message is more controlled by the media or the candidate. Response type, level of criticism and measure of evasiveness are the variables used in this research in hopes of gaining a better understanding of the debate message.
Keywords/Search Tags:Message
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