African-American adolescents' exposure to alcohol advertisements in Black and mainstream magazines

Adolescents and their exposure to alcohol advertisements in different forms of media are often discussed, but African-American adolescents are rarely studied. This thesis examined African-American adolescents and their exposure to alcohol advertisements in racially targeted and non-racially targeted magazines. A content analysis of alcohol advertisements in five magazines was conducted. The results indicate that certain appeals and alcohol brands were advertised more, or only, in racially targeted magazines. The findings of this research study have many implications for future studies on African-American adolescents and their exposure to alcohol advertising.