Design affects short-term knowledge and attitude outcomes in sea lion show audiences

This study compared and contrasted knowledge and attitude effects from a theme and zoological park sea lion show with shared educational objectives. Both programs aspired to foster curiosity and appreciation for species conservation. During summer 2010, 580 retrospective pretest-posttest surveys were distributed to visitors. Respondents agreed (n=532, 92%) sea lion shows were positive learning experiences, however, species conservation knowledge and attitude impacts differed between show types. Data showed a possible link between presenting species conservation information and increased positive environmental attitudes. Other factors such as visitors' preconceived expectations and attendance motivations may have affected facility success in achieving show conservation objectives. Results highlight the importance of evaluating animal shows to ensure visitors receive conservation messages.