| A Critical Look at Organic Farming and Positioning of Organic Products in the American Market analyzes relevant research and interviews American farmers on the practice of organic farming and how the products are presented to consumers. The author sets out to answer questions such as: Are organics healthier for us than non-organics? How do consumers know what they are buying is truly organic? How closely is U.S. organic farming monitored? After determining answers to these questions, what does it mean for marketing and communications professionals in the field of organics?... |
