| The goals of this integrated marketing communications plan for singer-songwriter Alexa James are to refine and promote the brand of Alexa James, enhance marketing techniques and increase Alexa James' online fan base. Despite a limited budget there is a great opportunity to increase awareness of Alexa James and help show the music community how her music and personality combine to create a brand that is viable and has potential for more success. By using emerging marketing techniques such as social media and online music distribution, Alexa James can better promote herself in order to gain a new record deal while staying within her budget. By following the recommendations outlined in the plan, Alexa James can improve her brand awareness and increase her digital downloads and fan base. |
