The relationship between the online secondary ticket market and college athletics |
Posted on:2011-03-08 | Degree:M.A | Type:Thesis |
University:The University of North Carolina at Chapel Hill | Candidate:Cozart, Emily Smyth | Full Text:PDF |
GTID:2448390002950671 | Subject:Sports Management |
Abstract/Summary: | |
This study examined the relationship between the online secondary ticket market and college athletic departments. A survey was emailed to the highest-ranking ticket office official at National Collegiate Athletic Association member institutions that are categorized as Football Bowl Subdivision. The survey collected data on the existence of a formal contract between the athletic department and an online secondary ticket company; ticket office officials' opinions regarding the online secondary ticket company; and measured levels of agreement that certain factors had on the existence or non-existence of a formal contract between the athletic department and an online secondary ticket company.;Descriptive statistics were run on the collected data, and chi-square tests were run to determine if there were significant (p<0.05) relationships between athletic departments and the online secondary ticket market. Descriptive statistics and chi-square results were analyzed and discussed. |
Keywords/Search Tags: | Online secondary ticket, Athletic, Descriptive statistics |
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