| Virtual world technology in higher education captured the popular imagination with promises of engagement and economy. This work considers a large public institution which did not mandate the adoption of Second Life or other virtual worlds. Using a qualitative case study primarily focused on in-depth elite interviews, archival documents, we describe individual decision making processes, the state of the innovation within the institution, and the institution's influence on the broader debate on virtual worlds in the collegiate setting. Of key importance to the diffusion process was the Department of Curriculum and Instruction, whose graduate students and alumni work in many departments around campus and have helped them adapt the technology to educational contexts. Three pedagogical motives of richness of content, complexity of student response, and cost savings are identified in literature, conversations with university personnel, and by their subsequent discussion at presentations, panels, and symposia. |
