Intent to adopt IT by Latino small businesses in Omaha, Nebraska

This research explored the relationship between the constructs Perceived Behavioral Control, Attitudes toward IT Adoption, Degree of Ethnic Identification, and "Preferred Learning Style"; each of which were hypothesized by Qureshi and York (2007) to effect Intent to Adopt IT. This research tested the model developed by Qureshi and York through administration of questionnaires to 40 Latino small business owners in Omaha, NE. The research proved that in this sample there is a definitely a correlation between Perceived Behavioral Control and Intent to Adopt IT. It appeared to disprove that there is a correlation between Degree of Ethnic Identification and Intent to Adopt IT. The research did not successfully test Attitude toward IT Adoption because the AIA questions did not factor load. Therefore, it was not proven or disproven that Attitude toward IT Adoption affects Intent to Adopt IT. As the type of questions that were selected to evaluate Preferred Learning Style were binary, it was not possible to statistically prove/disprove a correlation between PLS and IAI. However, based on qualitative analysis it did not seem that Latino entrepreneurs shared a particular learning style. The contributions to research are discussed as well as recommendations made for future research.