Consumer demand for convenience chicken meat products in Canada

The effects of income and socio-demographic variables on time use for home food preparation and the demand for convenience chicken meat products in Canada were examined based on a household production theory. To test the hypothesis that wage rate has a negative effect on time use for home food preparation and has a positive effect on convenience chicken meat consumption, Heckman-two step estimation procedure is employed. The results from the studies for the time use for home food preparation and the demand for convenience chicken meat indicated that households with higher (wage) income were less likely to participate in at home meal preparation, spent less time on at home meal preparation, were less likely to participate in convenience chicken meat consumption and spent more money on convenience chicken meat.