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Research On Development Strategy Of Smart Government Business Of Will Information Company

Posted on:2020-09-05Degree:MasterType:Thesis
Country:ChinaCandidate:X D LiuFull Text:PDF
GTID:2439330647962009Subject:Business administration
Abstract/Summary:PDF Full Text Request
Will Information Corporation is a company that focuses on the research and development of independent basic platform software and system integration,and provides government,enterprises and institutions with cross-organization,cross-business,cross-network information sharing and business collaboration solutions.In recent years,with the rise of domestic smart government affairs,Will Information has become a leader in the field of engineering construction.However,with the expansion of the company's business scope,rapid market size,and rapid growth of personnel,the company has encountered many problems in terms of technological innovation,software convenience,and customer maintenance.Product requirements;inadequate maintenance staff at the later stage,large maintenance costs;the public's experience satisfaction needs to be improved.In this context,Will Information Company needs to formulate a business development strategy that is suitable for the company.Based on the internal and external environment analysis,this article combines the company's actual situation with the vision and mission of Will Information Company to develop the company's business development strategy.The thesis elaborates the key points of Will Information's business development strategy in detail,and proposes that the company should focus on the construction of the marketing system,the cultivation of talents,and product innovation.In terms of optimizing the organizational structure,planning and adjustment should be made in accordance with the overall layout of the company;in terms of talent reserve and training,plans for absorbing and cultivating technical talents should be formulated in accordance with strategic deployment;in terms of marketing systems,the company's brand image should be valued to improve customer satisfaction.
Keywords/Search Tags:Will Information Company, Strategic Research, Intelligent Government, Market Segmentation in Engineering Construction
PDF Full Text Request
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