Research On The Performance Of RC Company's Acquisition Of HQ Company

With the deepening of China's market economy,mergers and acquisitions between enterprises have become more frequent.With the rapid development of the real estate industry in recent years,mergers and acquisitions of real estate companies are not uncommon.Real estate companies can often obtain effective resources such as high-quality land,projects,and markets through mergers and acquisitions.Mergers and acquisitions can also increase the scale of enterprises and help them expand market shares in the short term.This article selects the merger and acquisition event of RC company and HQ company in November 2019 as the research object,and conducts a comprehensive and in-depth analysis of the comprehensive performance of its merger and acquisition.The study is mainly composed of the following contents: First,the second chapter is the current research status at home and abroad.This chapter focuses on the two concepts of M&A effect and M&A performance,summarizes their connotations,types and research methods,and combs the literature review on M&A effects and M&A performance at home and abroad.Secondly,focusing on the M & A event itself,this paper introduces the merger party RC company and the target company HQ company,focusing on the development strategy of the target company,as well as the real estate industry background and competitive advantages in the industry.At the same time,it analyzes the financial statements of HQ company and summarizes its financial characteristics.Finally,it introduces the implementation of M & A and the integration measures after M & A.Thirdly,it analyzes the performance of RC company's merger and acquisition of HQ company.Based on the event analysis method,the performance analysis of merger and acquisition based on event analysis method is: excess return analysis,cumulative excess return analysis;performance analysis based on financial indicators is;solvency analysis,profitability analysis,growth ability analysis,EVA index analysis;merger performance analysis based on non-financial indicators is: strategic synergy effect analysis,business synergy effect analysis.Through the comprehensive analysis and summary,the paper concludes that the performance evaluation of RC company's merger and acquisition of HQ company is in a positive development trend,and it can create economic benefits for its shareholders in the future.The Enlightenment of this merger and acquisition event is: on the premise of sufficient cash flow,it is actually a better way to take land acquisition by merger and acquisition,and at the same time,it is necessary to fully avoid business risks after merger and reorganization.Through the in-depth and comprehensive analysis of the acquisition process and comprehensive performance of RC company's merger and acquisition of HQ company,the research results can provide certain reference and guidance value for RC company's subsequent merger and acquisition,and also provide certain reference value for other real estate enterprises in the cultural and tourism sector in the future.