Research On The Development Of Summer Tourism In Ulan Qab

As a scarce tourism resource based on the ecological environment suitable for summer vacation,summer tourism resources have become a popular tourism development target.Ulan Chabu City is free from intense heat in summer,and the climate is cool and pleasant.It has the advantage of characteristic grassland for summer vacation.Its location advantage in the northern summer tourism resources is very obvious,and the tourism economy has a promising prospect.This paper selects Ulan Qab city as the research object,and studies its climate comfort,SWOT analysis and summer tourism development strategy.Summer tourism in Ulan Qab has great prospects for development.Using scientific methods to analyze the climate comfort of Ulan Qab City,the results show that in June,July,and August,when all parts of the country are covered by high temperature,the clothing index of Ulan Qab City is respectively 1.39,1.34 and 1.43,the weather is cool and pleasant.Local residents and tourists are suitable for casual clothes for spring and autumn.The Ulan Qab City Composite Index is in the five months from May to September,and its climate comfort level is "comfortable" or "More comfortable" state.Therefore,from the perspective of comfort,Ulan Qab is very suitable for the development of summer tourism.From the SWOT analysis of the deployment of tourism in Ulan Qab City,in terms of advantages,In terms of advantages,the cool climate conditions,characteristic grassland beauty and profound cultural history all provide Ulanqab with unique advantages in developing summer vacation tourism;in terms of disadvantages,although there are many cultural tourism activities,they are messy,with few boutique projects and little substance.There is a lack of inherent deep-level connections between various activities,scattered brands,insufficient creativity,and insufficient attraction to tourists;in terms of opportunities,summervacations are more and more favored by people.The purpose of tourists’ travel is not mainly sightseeing.The shift to leisure vacations has ushered in a rare historical opportunity for summer tourism;in terms of threats,with the further development of the summer tourism market,competition has become increasingly fierce.Ulanqab City’s summer tourism products are relatively single,the market competitiveness is not strong,and the environmental pollution problem is prominent.At the same time,tourists’ requirements for tourism experience continue to increase,and their requirements for tourism product design are also getting higher.In short,in the development of summer tourism in Ulan Qab City,we should pay attention to resource planning and neglect market planning;market participants are not highly involved;products lack innovation and experience is not strong;the degree of industrialization is low,and the consumption structure is single.An important factor restricting the development of summer tourism in Ulan Qab.Based on the analysis of the above problems,the strategies and suggestions for the development of summer tourism in Ulan Qab are proposed from the three levels of product,market and sustainable development of summer tourism.From the perspective of product development,the construction of summer resorts should be accelerated,market segmentation should be conducted for tourists,and the marketing and promotion of summer tourism products should be strengthened;from the market perspective,it is necessary to make full use of the opportunity of the opening of high-speed rail to enhance the development of Beijing-Tianjin-Hebei and surrounding areas In terms of sustainable development,it is necessary to strengthen the investment and construction of infrastructure,give full play to the government ’ s supervisory role,and promote industrial integration.