Research On The Development Strategy Of L Long-term Rental Apartment Company

In China’s urbanization process,cities have a large number of floating population,including recent college graduates and migrant workers,who need a lot of housing and consumption.Since March 2014,the state council put forward the "combination of leasing and sales" and "vigorously develop the housing rental market",governments at all levels have issued a series of policies to encourage the development of the housing rental market.Under the double stimulation of the huge market space and the continuous favorable policies,real estate enterprises,real estate agents,start-ups,hotels and other companies have entered the market of long-term rental housing.The long-term rental housing industry has grown rapidly in just a few years,and China’s long-term rental housing industry will be a trillion-level market.L long-term rental housing company entered the long-term rental housing industry in 2016,striving to create natural,comfortable,artistic and warm residences for the customers.After more than four years of rapid development,L long-term rental housing company has now entered 14 key cities such as Beijing,Shanghai,guangzhou,shenzhen,hangzhou,etc.,with the accumulative number of rooms rented by L long-term rental housing company at the forefront of the industry.With the national policies to encourage the housing rental market and the change of residents’ consumption concept,the demand for long-rented apartments will be greater,but the industry competition is becoming more and more fierce.L the long rent apartment has formed its own advantages in the early development,but it also has some disadvantages.In this context,L long-term rental housing company how to seize the opportunity to win,how to develop strategies,in order to solve the current problems,this is the problem to be solved in this paper.This paper first sorted out relevant domestic and foreign literature,and then took L long-term rental housing company as the research object.By using PEST analysis tool and Porter’s Five Forces model to analyze the external environment of L long-term rental housing company,By using SWOT to analyze the internal and external environment of L long-term rental housing company.On the basis of these analyses,the development strategy,competition strategy and safeguard measures of L long-term rental housing company are finally worked out.