Research On Multiple Quality Problems Of E-commerce From The Perspective Of Supply Chain

With the upgrading of consumption,nowadays,consumers pay more and more attention to product quality and user experience,which leads to the close relationship between the operation development of e-commerce and the quality of products,customer service level(quality)and offline logistics service level(quality).The quality of e-commerce has attracted the attention of our government and relevant e-commerce enterprises,and they have taken relevant measures to improve the quality of e-commerce,but the effect is not prominent.Many domestic and foreign scholars have also conducted in-depth research on the quality of e-commerce,but mostly in the study of the impact of single quality factor on the supply chain,without considering the multiple quality factors on the supply chain operation of e-commerce Therefore,this paper constructs an e-commerce supply chain model considering multiple quality factors,including manufacturers,e-commerce enterprises,third-party logistics service enterprises and other members,discusses the optimal decision-making problem of e-commerce supply chain members’ pricing and multiple quality factors when considering cost control,and puts forward the strategy of supply chain coordination through cross cost allocation,which is verified by case analysis The effectiveness of the strategy.From the perspective of long-term cooperation,establishing a reasonable contractual relationship can fundamentally solve the coordination problem of e-commerce supply chain and promote the sustainable development of e-commerce industry.The research contents of this paper are as follows:(1)Combined with the relevant theoretical knowledge,standing in the perspective of supply chain,this paper makes a new definition of e-commerce operation,and applies the relevant research methods of supply chain to e-commerce.On this basis,based on the actual background,according to the relevant data sorting and analysis,it finds out the relevant quality factors that have a greater impact on the shopping experience of online shopping consumers and analyzes the internal relationship between the relevant elements.(2)Aiming at the study of e-commerce quality,a manufacturer led e-commerce supply chain model considering multiple quality factors(product quality,customerservice and logistics service level)is established.From the perspective of supply chain,this paper discusses how to study and analyze the pricing of e-commerce supply chain members and the optimal decision of multiple quality factors under cost control.(3)Building the basic equilibrium model,that is,through the coordination mechanism of "revenue sharing and cost sharing",the equilibrium model of e-commerce supply chain network including manufacturers,e-commerce enterprises,third-party logistics service enterprises and consumers is established,and the relevant conditions to make e-commerce supply chain reach equilibrium are analyzed.Then combined with the reality of the development of e-commerce enterprises put forward relevant suggestions.The improvement of e-commerce quality is very important for the operation of e-commerce enterprises.The proper improvement of e-commerce quality can not only help e-commerce enterprises improve market demand and operation performance,but also make e-commerce enterprises develop healthily and continuously.