Research On The Moderating Effect Of External Industrial Pressure And Internal Operating Efficiency On The Relationship Between International Performance

Today,with the continuous advocacy of economic globalization,the process of Chinese companies’ overseas investment is surging forward,but we should also notice that Chinese companies ’overseas operations and sales are not all satisfied,because there are cases of success and failure.This article To explore why in the process of internationalization,some companies will succeed,but some companies will be full of thorns or even fail.Will internationalization have a generally positive positive effect on a company? And what external or internal factors will affect this relationship,thus giving a constructive opinion to companies that are about to go international or are already in the process of international operation.This article selects 1353 listed companies in Shanghai and Shenzhen that have already carried out international business as research objects.Taking 2015-2018 as the sample period,the degree of internationalization(DOI)of multinational corporations is used as the explanatory variable.The return on assets(ROE)is used as the explanatory variable.At the same time,enterprise size(ASSETS),enterprise age(YEAR),enterprise asset-liability ratio(RATIO),and enterprise nature(SH)are selected as control variables.The external pressure of the international market industry(LIT)and asset management efficiency(TAT)are empirical studies as moderators of the relationship between internationalization and performance.This article first introduces the concepts and related theories related to internationalization,performance,external industry pressure,and internal operation efficiency,and systematically reviews and sorts out the research on the relationship between international operation and performance of companies and the related regulatory effects at home and abroad.Summary and classification.Then combined with the actual operating conditions of the current domestic environment,and on the basis of summing up the scholars’ research,a variable word table was designed to measure the internationalization of enterprises,business performance,external industrial pressure and internal operating efficiency.Then,through descriptiveanalysis,correlation analysis,and regression analysis,the sample conducts an empirical study on the moderating effect of external industrial pressure and internal operating efficiency on the international performance relationship,and draws conclusions:(1)For companies that have carried out international operations in China The degree of internationalization of business has a positive impact on business performance and has a related relationship;(2)Both external industry pressure and internal operation efficiency have a regulating effect on the internationalized performance relationship,and the internal operation relationship has a more significant regulating effect;(3)In the international operation of enterprises in different industries,the adjustment of external industry pressure and internal operation efficiency is different.Finally,based on the above empirical research,this article puts forward relevant suggestions:(1)Taking into account its own operating conditions and product characteristics,it can properly consider expanding international markets,enhancing the international share of products,and improving the company’s Performance level;(2)For companies that are interested in internationalization,they must understand the maturity of the international operation of the industry in which the company is located,so as to estimate the state of industrial pressure,and avoid the additional cost of ambassadors weakened or even offset the Improved performance brought about by change.(3)Except for enterprises in the energy industry,companies in other industries must work hard to improve the efficiency of internal asset operations and increase the level of leverage to improve operating performance due to internationalization.