Research On DT Pharmaceutical Marketing Channel Management Optimization

The times are developing and society is progressing.With the continuous progress of reform and opening up,a large number of drugs imported from foreign countries or produced by foreign pharmaceutical companies have appeared in China's pharmaceutical market,which has brought shocks to Chinese pharmaceutical companies.Not only that,China's medical circulation Many changes in the health system and the basic medical insurance system have caused changes in the supply and demand structure of the pharmaceutical market.Oversupply has replaced the traditional situation of short supply,which has brought about more intense market competition.DT Pharmaceutical Company is a domestic pharmaceutical company in my country,one of the top 100 pharmaceutical companies in my country and the top 10 pharmaceutical companies in Shaanxi Province.With the continuous advancement of current pharmaceutical policies and measures and the complex changes in the external environment of the pharmaceutical industry,DT Pharmaceuticals currently has both broad development space and severe market conditions.While facing challenges,it can also seize this opportunity.Realize the optimization and improvement of its own company's sales structure in order to obtain more benefits under the general environment.Therefore,this article takes DT Pharmaceutical Company as the research object,conducts a more comprehensive case analysis of the marketing channels of the company,and then proposes targeted optimization strategies.First,on the basis of combing related theories and analyzing the literature,based on the internal and external marketing environment,analyze the reality of DT Pharmaceuticals marketing channel management from multiple perspectives such as structure,mode and environment.The study found that it has insufficient supervision and lack of driving sales.Problems such as channel conflict superposition.Secondly,it proposes to optimize the marketing channel management of DT Pharmaceuticals from three aspects: channel member management system,channel management structure and channel management mode.After research,it is found that when companies conduct marketing channel management,they should understand the characteristics of the industry based on scientific theoretical guidance,and combine their own characteristics to further expand their own advantages.Therefore,the optimization plan of DT Pharmaceuticals marketing channel management should optimize the channel management mode,improve the channel management system,optimize the channel management structure,improve the channel management structure,improve the marketing channel member management system,and optimize the quality of customer service..This article is not only a special research on the marketing of DT pharmaceutical companies,but also provides important reference value for other companies of the same type to further optimize their own channel marketing management and enhance marketing effects.