Research On Comprehensive Evaluation Of A Telecom Operator's Business Under The Background Of Big Data

Telecommunications companies are facing new major opportunities and challenges in the new era of mobile Internet.Traditional businesses continue to shrink,and the development of new businesses urgently needs to be resolved.The continuous iteration,maturity and application of big data technology has promoted enterprises to become digital and intelligent,which can scientifically and accurately help telecom operators to get rid of the current pipelined business dilemma.The operation concept brought by big data technology gradually affects enterprises.Business philosophy and business methods bring disruptive impact.The "Internet+industry"model reflects huge competitive advantages at the corporate management level.Its essence is that Internet companies have the core technology of big data and cut into other traditional industries from a technical perspective,bringing huge changes in user experience and operating methods.Thereby subverting the existing business rules and models of the industry and bringing about tremendous changes and replacements in the industry market.The advantage of Internet enterprises is to have big data and other advanced production technology and free customer contacts,to online(On-Line)marketing-oriented,compared with the traditional offline contact channels,there are natural customer traffic,low operating costs characteristics,in the traditional industry business can effectively reduce operating costs,improve the competitiveness of enterprises.In the face of the impact of Internet enterprises,the telecommunications industry can only get rid of the pressure and competition of the Internet industry by seeking commonality and keeping differences,fully embracing advanced production technologies such as big data in technology,transforming the original business philosophy and mode of operation,from operating functional products(voice,SMS,traffic,etc.)to providing content services(music,video,games,reading,etc.).Telecommunications industry is a strong and relatively closed industry,in the face of competition from Internet enterprises,it is necessary to embrace and use big data technology as soon as possible,while changing the direction of business operations,to promote the transformation and upgrading of enterprises.This paper studies and analyzes the service of A telecom operators,starting from the telecom industry big data platform,in-depth exploration of the value of user online data,using big data methods to get out relevant data statistics and analysis,making full use of massive telecom customer information to study user details According to the behavioral data of different businesses,comprehensive evaluation methods are used to make fuzzy comprehensive evaluation on the development of target businesses.The thesis first elaborates on the design of a big data platform solution for users in the telecommunications industry,and a big data system construction platform to obtain the target business data of massive users in an optimal way,use fuzzy theory to process the data,and finally get the business evaluation results.Through the analysis of the telecommunications market and business characteristics,establish the principle of index design,,optimization of the evaluation plan design logic,design of operation evaluation indicators,and establishment of the weights of the indicators,so as to construct a fuzzy comprehensive evaluation matrix to achieve accurate business operation goals.To help telecom operators to adjust their business operation strategies,realize the sound development of their services,and reverse the difficulties of telecom operators..The use of big data technology in the telecommunications industry is a relatively active industry,and the way big data is processed reflects the advantages of digital business operations and the management level of business operations.Starting from the user scale of business development,using the core ideas and evaluation methods of comprehensive evaluation,comprehensive evaluation of business competitiveness is made from user scale,product experience,operational capabilities,and R&D capabilities,providing an important decision basis for business operations.This paper establishes a practical and feasible solution for the comprehensive evaluation of telecom operators under the background of big data for telecom customers,and improves the theoretical research on the construction of the business evaluation system,especially the design of using big data to obtain self-owned and competing products in the telecom industry.Based on the comprehensive analysis of the research results of the comprehensive evaluation of domestic and foreign operators' services,the user system model is further developed,providing a theoretical model basis for telecom operators' business operations,which is realistic and feasible in telecom operators' business operations the guiding significance.