Analysis Of Medium Sized Insurance Companies’ Business Strategy Based On Commercial Auto Insurance Market Reform On Premium Rate

With continuous development of China’s national economy, people’s improvement of income has increased under the background of our country. The rapid growth of vehicle ownership leads to the rapid development of China’s auto insurance market and insurance premium income has increased year by year. At the same time, the importance of reforming market about commercial motor vehicle insurance on premium rate is imminent. It is self-evident importance of the insurance business.As the insurance business is a very important insurance business especially in the mainstay of property insurance. The Third Plenary Session of the eighteen proposed that the allocation of resources must be made to play a more important role in deepening the reform of the market.And the improvement of modern market system has become the big background. While the market has become the key areas’ of the national economy, the insurance market is no exception. The main bodies of the market will eventually master the auto insurance business terms and premium rate of self preparation sovereignty.Therefore, market-oriented reforming of auto insurance is an inevitable trend. The small property insurance company is an important part of China’s motor vehicle insurance market.After the start of commercial motor vehicle insurance market reforming on clauses and premium rate, small and medium-sized insurance company will face bigger problems than what they faced before the reform from the operating pressure.We deeply analyze our country’s background of motor vehicle insurance market. Given in combination with the current H company’s competitive advantage, we put forward some practical suggestions. On this basis, combined with the actual situation of H company of insurance business, we give some further analysis of the operating data, pointing out that the implementation of the competitive strategy of differentiation competition strategy:such as the vehicle classification, channel and customer service differentiation. At the same time, according to the actual situation of the company, the company must develop the insurance for the effective implementation using competitive differentiation strategy to guarantee measures in terms of organization structure, marketing management, two nuclear transformation, human resource allocation, financial support and so on.