Research On The Marketing Strategy Optimization Of X Company's 100g Bit Error Detector

Optical communication industry is a sunrise industry with rapid development in recent years.Optical communication equipment and optical communication detection equipment are in the rapid development stage of the market.Under the influence of a large number of national support systems,the construction of optical communication market is gradually mature;the improvement of consumer electronic interface speed,the development of silicon optical integration technology,the application of 5g technology and Internet of things technology jointly promote the optical communication equipment The change of backup and network.It is not difficult to see that from PC terminal to mobile terminal,to the establishment of data center and telecommunication network,the data business volume has increased sharply,especially the application and promotion of virtual technology and cloud service,which has promoted the construction of base station and home passive optical fiber network,the layout of various infrastructure,and the development of communication equipment,optical communication module and device manufacturers With the goal of high density,low power consumption,low cost and high speed,the competition and challenges between manufacturers are becoming more and more serious.Enterprises should base on their own marketing situation,so as to formulate feasible marketing plans and stay invincible in the market competition.Taking the marketing of X company's 100 g BER as an example,this paper analyzes the severe international environment and industry development of optical communication industry by making full use of relevant marketing theories and analysis tools,referring to macro environment,micro environment and SWOT analysis,summarizes the changes of optical communication equipment market made abroad,and deeply analyzes the existing market strategy of X company's 100 g BER equipment In order to seek and formulate a new marketing strategy optimization scheme in line with the market changes and the company's current situation,so as to promote the realization and sustainable development of the company's 100 g BER equipment,and also provide a reference for the marketing mode of domestic optical communication equipment detection equipment;by improving the marketing situation faced by X company in the industry,we can help the enterprise to launch a new marketing strategy Good products and services can promote the marketing of optical communication detection equipment and the innovation level of related technologies,and better promote the development of national optical communication industry.College canteen ise development of rural economy.