Research On The Development Strategy Of D Group Company

With the continuous improvement of people's living standard in our country,people's requirements for the quality of life are also constantly improving,so the prospect of health care products market is prosperous.In the health care products market,the traditional Chinese medicine health care products with thousands of years of traditional culture have always occupied the majority of the country.The main product of D group has also enjoyed the reputation of "nourishing the national treasure" in history.However,due to some wrong decisions of the company,the company's advantages in position have not been given full play to,on the contrary,the company's market size is gradually shrinking,and the brand value has been continuously diluted.Therefore,scientific and rational planning of the new development strategy,has become the company's top priority.In development strategy research,this article through the methods of literature research,comparative analysis,PEST analysis theory,Michael Porter's Five Forces Model analyze theory as the instruction theory,the D group company internal and external environment analysis,combined with the company's organizational structure,financial situation and the industrial chain,technical resources,the specific situation of the marketing channel,through the SWOT analysis method to clarify the D group company has the advantages and disadvantages,facing the opportunities and threats,and to develop a suitable development strategy of D group co.,LTD.Through the planning of the company's mission positioning and strategic choice,it helps D group company to re-establish its image,build its brand and achieve sustainable and stable development.