Research On Tourism Development Strategy Of Zhifu Island In Yantai City Based On RMP Analysis

Tourism is a comprehensive industry with a wide range of areas and excellent development prospects.It plays a very important role in stimulating domestic demand,expanding consumption,and promoting economic development.At present,with the rapid development of economy and society,the development of tourism industry is also relatively rapid,and tourism forms have become more and more diverse,diversified and international.Among the many forms of tourism,island tourism is a relatively new form.It has also shown an amazing development rate in China.It has not only spurred economic growth,but also gradually become a new bright spot in the development of China's tourism industry.Now,island tourism is being highly concerned by more and more academics and industry professionalsy.In recent years,Yantai has become a very popular tourist destination at home and abroad due to economic and social prosperity,optimization of urban construction,beautiful long coastline,and comfortable and pleasant natural environment.Yantai has a vast sea area with a coastline of more than 900 kilometers and rich marine tourism resources.Zhifu Island,located in Zhifu District,Yantai City,is the largest and most typical land-tied island in China.It has a long history and charming scenery,its tourism resources are very rich,but the current tourism development has not achieved its due effect.First of all,this article sorts out and analyzes the research results of island tourism development at home and abroad,and summarizes on this basis,then selects some famous islands at home and abroad as cases,summarizes and references the successful experience and development model of island tourism.Using RMP analysis,the tourism development of Zhifu Island in Yantai City is analyzed from three dimensions:resources,markets,and products.After analysis and evaluation,we found that Zhifu Island has a rich variety of tourism resources,a reasonable composition,a stable tourism market,and a large number of tourists.However,there are problems with single types of tourism products,weak infrastructure,insufficient cultural connotation,and inadequate marketing.The suggestions for the development of tourism products suitable for Zhifu Island were put forward,and then a development strategy was provided for the further development of Zhifu Island tourism.