Research On Innovation And Development Of Commercial Bank's Consumption Poverty Alleviation

Consumption poverty alleviation refers to the government,enterprises,institutions and individuals help increase the income of the poor population out of poverty through purchasing agricultural products and services from poor areas and it is an important approach to mobilize the whole society to participate in the fight against poverty.On the other hand,by virtue of their advantages in connecting urban and rural areas and information and resources of large number customers,commercial banks can play an important role as transaction subjects and exchange media in consumption poverty alleviation.At present,the financial targeted poverty alleviation of major commercial Banks mainly focuses on poverty alleviation industrial loans and small loans for farmers.The practice of consumption poverty alleviation is still in a small-scale and shallow pilot,and there are relatively few theoretical research achievements.China has entered the critical period of poverty engines in 2020.What role do commercial banks play in consumption poverty reducing,and how to establish linkage mechanism with government departments,other enterprises,electric business platform,the public welfare organization etc.,and how to build the consolidate after comprehensive poverty alleviation poverty results of a long-term mechanism? All of above problems are very academic and realistic subject worth exploring.The paper,Using the method of typical case study,led by accurate poverty alleviation thought of Xi Jinping,guided by Marx's production-consumption relations theory and participatory development theory and lean social governance,firstly explained the concept of accurate poverty alleviation,financial accurate poverty alleviation and consumption poverty alleviation etc.,then analysis commercial banks' role and status and the main form to participate in consumption poverty alleviation and the present situation,problems and shortcomings in current practice of consumption poverty alleviation of commercial bank on the overall.Next,this paper took agricultural bank of China,which is in the forefront of the banking industry,as a typical case,and introduced its practical experience,achievements and points to be further explored.Finally,by referring to the case experience,the issue provides countermeasures and Suggestions to promote the in-depth development of China's commercial Banks' consumption poverty alleviation.After the research,the paper points out that to promote the consumption poverty alleviation of commercial banks to a deeper level,the government should strengthen the policy formulation,public opinion publicity and guidance,improve the relevant tax laws and regulations.Commercial banks should be keenly aware of the public welfare and marketability nature of consumption poverty alleviation and engage in public welfare and charity undertakings following market roles at first.At the same time,they should intensify financial innovation towards consumption poverty alleviation in the whole life cycle and the whole industrial chain,and dig deeply into their own advantages in customer,network and technological resources,and actively seek in-depth cooperation with governments,public welfare departments of large e-commerce enterprises,enterprises in poor areas,cooperatives and other entities,give full play to their comparative advantages,so as to achieve the scale economies effect.In addition,commercial banks should consciously act as knowledge disseminators and cultural builders of financial consumption poverty alleviation.