Research On The Financial Transformation Of M Group Based On Convergence Of Industry And Finance

In the era of rapid economic globalization and booming Internet economy.In order to cope with the fierce external industry competition and internal problems such as the independent operation of the dual systems of finance and business and the low degree of financial business integration,more and more enterprises begin to seek the "localized" financial transformation plan based on the integration of industry and finance.Financial management function is the key management function for enterprises to maximize economic benefits.In order to enhance the value creation ability of Chinese enterprises,it is necessary to give priority to greatly improving the enterprise's financial and business integration ability,so as to provide decision-making data and Suggestions for the enterprise management.However,according to the existing practice,there are some new problems in the implementation of the financial transformation based on the convergence of industry and finance,such as the low positive degree of the convergence of industry and finance,the lack of timely acquisition of business data,and the need to improve the function of the information system.Therefore,to carry out an in-depth study on the enterprises carrying out financial transformation activities to achieve the integration of industry and finance,and to promote a feasible and high-quality management financial model of business and financial integration,is not only the most basic demand for enterprises to improve their management level and achieve sustainable development,but also the future development trend of modern enterprise management.This paper focuses on the financial transformation based on financial integration in the operation process of M group.First of all,literature research method is used to deeply analyze the research results and shortcomings of financial transformation under financial integration,grasp the research direction of financial transformation under financial integration,and lay a theoretical foundation for the following case study.Secondly,using the method of SWOT and PEST on the M group finance transformation of internal and external environment analysis,the factors which influence on financial management of embedded enterprise business field as a starting point,explore the dairy manufacturing industry in the process of value creationfinancial transformation plan of implementation and effect analysis and enlightenment.Of goods,the study found in operation under the background of integration,enterprise should be combined with the enterprise's overall development goal of financial organization structure adjust,form a butt fusion architecture,with the business department by the financial department and business management department,sales,finance and business marketing integration,the operation of the finance department and the relevant departments of the business supply chain integration,the financial concepts into service upgrade,product analysis,and personnel training.The research conclusion of this paper enriches the literature in the fields of financial integration and management accounting transformation,and provides a useful reference perspective for enterprises to solve how to achieve the overall development goal and how to conduct financial transformation.Through the practical analysis of the financial transformation of M group,I hope to expand and deepen the theoretical research on the integrated management model of industry and finance in China.To enable more enterprises to deepen the further understanding of the business and financial integration management mode,for the current domestic other enterprises to carry out financial management mode transformation activities to provide practical reference,to promote its application process in China.