Spatial And Temporal Comparison Of Tourists' Emotional Pulses In 5A Level Scenic Spots From The Perspective Of Network Cluster Behavior

The development of Web 2.0 has brought new changes to social media.The emergence of smart phones,tablets and other portable devices has made it faster and more convenient for people to publish information.Online logs and social networking sites have become platforms for people to publish information instantly,exchange views with others and establish interpersonal relationships.People express their attitudes and emotions towards events,and realize the interaction of network users.In this context,the Internet platform has become the distributing center of the national mood,and it provides the huge amounts of information for scholars.The research on the network clusters behavior mainly focuses on the changes in social emotions,while the current research on tourists' emotions mostly focuses on the analysis of coarse-grained emotions.Researchers analyze the positive and negative poles of tourists' emotional changes and summarize tourists' emotional change characteristics by constructing the positive and negative poles vocabulary,then conclude the reasons for emotional changes,which is of great significance to improve the management and operation of scenic spots.In order to explore the temporal and spatial changes in the emotional pulse of tourists in domestic 5A level scenic spots in the past 10 years,and to know the rule of emotional pulse,this research collects online comments from Ctrip.com and Qunar.com.which are made by tourists when they finish visiting 5A level scenic spots in China in the past decade,and here are 249 5A level scenic spots in China.This study combines related research to establish emotional vocabulary,use Spark to implement the Bayes algorithm,and build tourists fine-grained sentiment analysis model under the network environment.In the model,the collected online comments of tourists are classified into six types of emotions with the best probability.The comments with fine-grained sentiment analysis results are summarized to explore the temporal and spatial changes in the emotional pulse of tourists in domestic 5A level scenic spots in the past 10 years.The results show that:(1)In terms of time dimension,the six emotions of tourists,such as disgust,anger,sadness,j oy,fear and surprise,changed significantly from 2010 to 2012,2013 to 2015 and 2016 to 2018.(2)In terms of spatial dimension,the proportions of disgust,anger,sadness,j oy,fear and surprise of 5A level scenic spots in 31 provinces and cities were different significantly,and the differences were significant within three time spans.(3)After analyzing the most noticeable changes in the emotions of tourists from 2015 to 2017,it was found that the emotional pulse of tourists in different types of scenic spots does not differ significantly among different holidays,but differ slightly among months,and differ quite obviously among different years.(4)In the span of 9 years,from 2010 to 2018,there are changes of the emotional pulse of tourists in 5 A level scenic spots in China.