Research On Agile Supply Chain Optimization Strategy Of Accessible Luxury Women's Wear Under The Backgrond Of New Retail

At present,China's economy is deepening at an unprecedented speed,its overall national strength is rising rapidly,and people's living standards are rising.At the same time,consumer demand gradually tends to be diversified and personalized,and more and more well-educated people pursue high-quality,low-key and avant-garde fashion life.Nowadays,with the popularization of mobile infrastructure and mobile payment,e-commerce enterprises,which enjoy high growth brought by the rapid development of the Internet,are facing the problem of the bottom of online traffic dividend and the decline of performance growth rate in recent years.The emergence of new retail solves this pain point and brings new atmosphere to enterprises.Under the background of new retail,the innovation modes of various industries have come to a climax one after another.In the two years of 2017 and 2018,Internet giants have accelerated the pace of incorporation and transformation of traditional enterprises,leading to the highly centralized development of traditional retail industry.The impact of the new retail brings about new changes is far-reaching.It is not only the business form innovation or investment reorganization,but also the reconstruction of the digital operation mode and the retail ecology based on big data.Accessible luxury women's wear means that the price is between 800 and5000 yuan with a sense of fashion design,material material elegant,brandpositioning advocating quality life,the pursuit of personality low-key fashion and young women welcome the niche women's wear brand.With the continuous implementation and promotion of new retail business model in the clothing industry,it brings new challenges to the supply chain of traditional accessible luxury women's wear.To reconstruct or optimize the supply chain system suitable for the new retail context,to create a quick supply chain that can respond to the market demand in time and efficiently provide customers with more than expected goods and services is an urgent problem faced by every luxury women's clothing enterprise.This paper selects A clothing company as the specific research object.This paper first discusses the characteristics and mode of new retail,analyzes the new retail mode and development trend in practice,then expounds the theory and characteristics of agile supply chain,and combined with the requirements of new retail on supply chain,puts forward two operation modes of agile supply chain of accessible luxury women's wear.Accessible luxury women's wear is just a niche market under women's wear.Although it has been attracting increasing attention in women's wear market in recent years,there are few relevant literatures available and even fewer academic researches.Through the present situation of corporate existence as the breakthrough point,this paper defines the connotation and characteristics of luxury dress,accessible and explains the concept of luxury women's clothing and luxury womenswear supply chain development trend and challenges,and articles on similar enterprises build light much ladies of agile supply chain optimization strategy was proposed,in the final analysis summed up the accessible of luxury womenswear agile supply chain building architecture: a goal driven by implementing the four paths,two kinds of operation mode with four ideas,five basic principles.Of A company as A case,this paper analyses the enterprise management status,organizational structure,found many of the problems existing in the supply chain,to reflect problems and find the reason,proposed implementation frameworks and concrete steps of agile supply chain,A company by implementing effect can be found in A company product decisions,products,sales,inventory management and suppliers have achieved obvious results.The research in this paper provides A theoretical basis for company A to achieve rapid customer response in the new retail,so that company A can better meet the consumer's shopping experience in the new retail background,and improve the overall competitiveness of the enterprise in the market.And has the theory and the practice significance to the related accessible luxury women's clothing enterprise.