Study On Customer Management Of A Bank Under The Background Of Big Data

With the update and improvement of information technology,data and information have occupied the whole world.In the age of big data,Commercial banks can use data and information to build a perfect customer evaluation system.Building a reasonable and effective customer management policy has become the core advantage of commercial Banks which improved their market competitiveness.For city commercial banks with weak customer base,lack of systematic customer management methods,and mismatch between management level and customer classification,the development of big data has significance meaning for customer management.This paper takes the behavior of A Bank as an example,studies the opportunities and challenges brought by big data to customer management,analyzes the status quo and problems of customer management of A Bank,and focuses on the deficiencies of A Bank in customer relationship management.Combined with relevant theories of customer management,this paper expounds the influence of big data on customer relationship management of commercial banks.This paper emphasie,when analyzed big data,the method of improving customer relationship management,proposing three key customer satisfaction,customer loyalty,customer management system.Through enhancing customer satisfaction,it helps to build the advanced customer management system which also improved the customer relationship.Finally,this paper proposed the improvement of customers management by combining the references from domestic and foreign advanced experience,also suggest some method such as customer management system,strengthen talent training of customer manager,implementation diversity customer marketingmanagement,improve customer service.