Research On The Business Development Strategy Of XX Bank Asset Management

With the national economic transformation,the asset management industry ushered in a round of regulatory relaxation,business innovation wave,supervision,from expanding the scope of investment,lower ingresss,reduce related restrictions and other aspects,breaking the brokerage,banking,insurance,trust,funds and other industries,china's asset management industry into a short-term military contact,The age of the herd of stags.The traditional network channel advantage and one-stop financial service advantage of commercial banks bring great potential to the market segmentation of the capital management industry,and the close business dealings with brokerage,insurance,trust and fund industry also give it great opportunities.As a branch of XX Bank in Henan,which was established and rose in the reform and opening-up,it also draws on the nutrients of the development of the asset management industry.However,in the face of the CBRC's increased risk control for commercial banks,other state-owned banks and commercial banks facing a solid market position,the new pattern of brokerages,insurance,trusts and funds dividing market share,and the rise of emerging e-commerce finance business,a branch of XX Bank is facing great challenges.This paper analyzes the external macro environment of the asset management business of a certain branch of XX Bank and the development trend of internal business.Through the data and information research published by the Chinese People's Bank,the China Banking Association,a branch of XX Bank and other asset management industry research institutions,it is found that if a branch of XX Bank wants to maintain its competitive advantage under the new pattern of asset management,it needs to combine the actual development,and scientifically analyze its own business development advantages and external environment.To construct a competitive strategy under the "big management" system,to cure the shortcomings of its financial management business and custody business,and to propose business development strangics from three aspects:business development,marketing and customer management,including accelerating product and service innovation,strengthening asset management business team training,improving job system construction,Automate asset management businesses and tier customers.