| The continuous development of China’s economy is due in large part to the real estate industry’s leading role in other industries.After China’s real estate industry experienced a decade of gold,the supply needs of commodity real estate and housing began to change,and the pressure on the real estate industry is also increasing.The traditional development of the real estate industry is dominated by heavy asset operating models.Under this model,the capital chain is particularly important for the operation and development of the company.The real estate industry first obtains funds through financing,then purchases land,constructs construction,and finally obtains funds in the form of selling commercial housing.In this process,the real estate industry took full advantage of the leveraging effect of funds,but in this model,the operating cycle of funds is longer,the speed of obtaining funds is slower,and in the process of expanding the scale of the company,the capital volume of the company is also In constant expansion.With the gradual saturation of the real estate market in recent years,China ’ s real estate industry is facing great pressure from competition,slow performance growth,increased capital operation requirements,and product homogeneity.Once the company’s capital chain breaks,it will Faced with the risk of bankruptcy,this poses a deadly threat to the survival of the real estate industry.Under such circumstances,the traditional heavy asset operating model can no longer meet the current situation and many leading real estate companies have started to develop the asset-light operating model.Capital under the asset-light model is value-driven,and the highest level of business for the company is to use limited assets to obtain maximum benefits.Light asset management is a relatively new type of corporate strategy in the context of the development of a large era.BGY Commercial Real Estate Company,as the leading company in China’s real estate,has a wide range of operations and is well-funded.However,it is also facing a series of problems brought about by the traditional business model.Faced with industry changes,BGY Commercial Real Estate Company introduced the asset-light operation model earlier and implemented it step-by-step.It has achieved results.Therefore,we selected the case of BGY’s corporate transformation light asset model,analyzed and researched its operating experience,summarized the reasons behind its successful transformation,and provided certain reference for the transformation of other real estate enterprises in China. |
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