A Study On The Strategy Of Upgrading Domestic Tourism Consumption Structure In Sichuan Province

The structure of tourism consumption is an important indicator to measure the development of tourism economy and the reasonable consumption of a country or region.Sichuan province enjoys the reputation of "land of abundance",with remarkable local characteristics,rich natural tourism resources and vigorous development of domestic tourism.However,the number and income of domestic tourists in Sichuan are not balanced,and the per capita cost is not high,of which the basic tourism consumption accounts for 60% and the non basic tourism consumption accounts for less than 40%.Compared with developed countries or regions,the tourism consumption structure is in a serious unreasonable situation,far from meeting the requirements of tourism consumption upgrading.Therefore,the analysis of the current situation and the changing law of Sichuan’s domestic tourism consumption structure can reveal the evolution trend and existing problems of domestic tourism consumption structure,optimize the domestic tourism consumption structure,guide Sichuan’s tourism to a high-quality development,and improve the energy level and quality of Sichuan’s tourism industry.It can be seen that to promote the development of tourism industry to a higher level is an urgent problem in Sichuan.This paper expounds the background of the topic,the significance of the research and the research status of domestic and foreign scholars on the structure of tourism consumption,and then sorts out the basic concepts and theories related to the research of this paper,which lays a theoretical foundation for the optimization of the structure of tourism consumption in Sichuan Province.Firstly,the current situation of Sichuan’s domestic tourism consumption structure is found out through the per capita consumption level and consumption structure index of domestic tourism.Then,the law and influencing factors of Sichuan’s domestic tourism consumption structure change are clarified by using the indicators and empirical methods such as annual structure change degree,entropy evolution,Granger causality test,ELES model and grey correlation degree.The research finds that Sichuan’s domestic tourism consumption structure changes There are some problems in the structure,such as the low level of the domestic tourism consumption structure,the lack of non basic consumption,the mismatch between shopping and demand,the instability of the tourism consumption structure,and the weak correlation between domestic tourism consumption.Finally,aiming at these problems,the paper puts forward to correct the market mismatch,realize the effective supply of products,pay attention to the holiday economy,develop night tourism,promote the development of tourism intelligence,and promote the industrial finance It is suggested that the government should play a leading role in promoting regional cooperation.In this way,it will greatly promote the process of upgrading the domestic tourism consumption structure inSichuan Province,and promote the rapid and sustainable development of Sichuan tourism in the direction of high quality.