| In order to cope with the decline of the market economy and give play to the advantages of the enterprise itself in the market competition,it reflects the true operating and management status of the enterprise by analyzing the financial performance of the enterprise.Traditional financial performance evaluation indicators mainly start from the perspective of net profit,ignoring the fact that companies use capital invested by shareholders and do not pay them.The EVA performance evaluation system takes capital cost into account,so it can more accurately reflect the current operating status and even the profit status of the enterprise,which can help the enterprise to make a real and effective evaluation of production,operation and management activities,improve the market influence of the enterprise,and achieve further development.On the basis of referring to a large number of documents,this paper takes EVA as the main analysis method,and compares the evaluation indicators under the two methods of EVA performance evaluation and traditional performance evaluation of Company A.It shows that EVA reflects both corporate value and shareholder investment returns.The rationality and effectiveness of lay the foundation for the specific application of EVA in the future financial performance evaluation.This paper first analyzes the financial data of company A and finds that the existing financial performance evaluation system has problems in disclosing net profit,so it proposes the necessity of introducing EVA as the evaluation system in the presence of the existing performance evaluation system,and then takes EVA It is specifically applied in the financial performance evaluation of company A,comparing the data of EVA performance evaluation with the data of existing financial performance evaluation,and found the problems existing in the actual operation process of company A,which also reflects the traditional performance evaluation system The shortcomings in practical use further verify the advantages of EVA as an indicator of corporate financial performance evaluation.On the one hand,EVA can quickly reflect the competitive disadvantages and value changes of the company in the course of operation,take the lead in discovering the potential risks of the company in the development process,help the company to take precautions in advance,survive the crisis,and reduce unnecessary losses for the company;On the one hand,the authenticity of EVA cannot be replaced by the traditional performance evaluation system.It can reflect the real profitability of the enterprise and reduce the possibility of financial data being whitewashed.Therefore,it can better meet the investment needs of shareholders and optimize corporate commissions.The relationship between the agent and the agent promotes a win-win situation and makes the development of the enterprise more harmonious.Finally,based on the research results of this article,taking the protection of shareholders ’interests as the fundamental principle,it puts forward feasibility suggestions for improving the specific implementation of the financial performance evaluation system and EVA by Company A,in order to provide reference for other similar pharmaceutical companies to seek new development. |