Research On The Management Transformation Strategy Of The Central Xuzhou Store

Retailing,which itself plays an essential role of traditional retailing industry,is part of people's everyday life.However,the rapid advance of e-commerce and emerging retailers has imposed a threat to the traditional market share.According to data from the ‘2019 China mainland shopping centers sales volumes and renowned retailers',most of the renowned retailers saw dramatic drops in terms of volumes,compared with the previous year.It cannot be denied that the traditional retailers are facing serious competition,involving limiting factors,such as malfunctioned internal business models,irrational products matrices and the homogenization from rivals.Meanwhile,the sad truth is that conventional retailers have not been able to devise feasible methods or patterns to resolve the issue.Under the assumption that neither domestic financial policies nor the economic situation will see dramatic changes in the short term,the prediction can be safely made that an increasing volume of retailing shopping centers will be forced out of business in the long run.Facing uprising competition from e-commerce and emerging retailers,together with all-in-one shopping centers combining shopping,entertainment,leisure and catering functionalities,The Central Xuzhou Store,with the emergency to switch from conventional business models,is facing very strong headwind.This essay,by precisely focusing on the basic models of traditional retailing and analyzing the current economic situation in mainland China coupled with the difficulties faced by conventional retailers,analyses how The Central Xuzhou Store can step out of the predicament.The essential points taken into consideration include multi formats interactions,attractive fashion elements,and the new territories to be explored.Lastly,strategies suitable for The Central Xuzhou Store and methods and precautions beneficial to the The Central Xuzhou Store are elaborated.The purpose of the article is to explore how The Central Xuzhou Store can complete transforming strategies,offering the insight theories and practical evidence.The research-based conclusions drawn from the essay can be utilized to form strategic policies for The Central Xuzhou Store,meanwhile,helping it achieve breakthrough.