A Research Of Redevelopment Lijiang River From The Perspective Of Region-based Tourism

Lijiang river,as a tourist card for Guilin,attracts visitors from domestic and overseas to Guilin.However,in recent years,there have been a series of problems in the development of Lijiang river tourism,such as single tour mode,insufficient carrying capacity of cruise ships and unreasonable distribution of interests.This paper takes this as the background,and carries on the study of Lijiang tourism redevelopment from the perspective of the whole region tourism.First of all,this article from the research background,significance of Lijiang tourism,using literature analysis,field investigation and empirical analysis method,designs the technology road map,and narrates the research content of this paper,the paper put forward the innovation points mainly includes the use of cloud rail transit solve the problem of Lijiang tourism carrying capacity;With the help of Lijiang river tourism,tourism of other cities in Guangxi,especially the development of ethnic minority tourism.Secondly,it analyzes the research progress and theoretical basis at home and abroad.Foreign scholars attach great importance to the empirical research on tourism development,and domestic research progress is divided into two aspects: the whole region tourism and the Lijiang tourism development.It also explains the theory of the whole field tourism,life cycle theory,stakeholder theory and growth pole theory.Thirdly,it starts to analyze the current situation of the tourism development of Lijiang river,mainly from the general situation of Lijiang river basin,the current situation of tourism development in Lijiang river and the existing problems.Through consulting literature,field visits and interviews,it is found that the problems in the tourism development of Lijiang river mainly include: single tourism products,low utilization degree of resource development;The carrying capacity of the Lijiang river cruise ship is insufficient to meet the tourists’ diversified tourism demand.The distribution of interests is unreasonable,and the contradictions between the scenic spot and the surrounding peasants occur frequently.At last.The countermeasures and measures for redevelopment of Lijiang tourism are put forward.Through the analysis of the connotation and characteristics of the whole region tourism,and the necessity of developing the whole region tourism,the author puts forward the specific development strategies: to enrich the content of tourism products by means of cloudrail transportation;To build the characteristic station,to excavate the minority characteristics;Rich tourism products,the establishment of exquisite tourism brands;Improve the distribution of interests and share the fruits of economic development;Optimizing resource allocation and innovating tourism development mode;Build economic growth pole,drive Guangxi tourism development;Set up ecological priority concept and attach great importance to environmental protection.