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Research On The Problems And Countermeasures In The Agricultural O2O Operation Of M Company

Posted on:2021-01-30Degree:MasterType:Thesis
Country:ChinaCandidate:X LiFull Text:PDF
GTID:2439330623984718Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the development of China's economy,politics and science and technology,policies related to agricultural development are constantly being innovated,and the overall agricultural development momentum is good.M company's healthy agriculture O2 O platform construction project focuses on the comprehensive circulation and efficient service platform of healthy agricultural products,focusing on the establishment of agricultural industry demonstration bases and the construction of agricultural O2 O channels,forming a comprehensive industrial service platform for the agricultural industry Internet,from seed research and development,A complete standardized system of planting,production material supply,deep processing,logistics,and sales realizes the comprehensive optimization of China's agriculture.This article takes M Company's agricultural O2 O model as the object,firstly expounds the research background and research significance,summarizes the domestic and foreign research theories about e-commerce,O2 O,and agricultural O2 O,which lays a theoretical foundation for the research of the thesis;Related concepts.Then,through the literature research method,case study method,qualitative analysis method and so on,M company agricultural O2 O is studied to analyze the current development status and operation mode of M company O2 O.Through investigation and analysis and analysis of the internal and external environment of its operations,it summarizes the main problems of M2 O2O's current operations and analyzes the causes of the problems.I hope that under the background of "Internet +",M company agricultural M company agricultural O2 O will have more development opportunities.M company agricultural O2 O uses a continuous service model to reflect respect for customers;use a continuous wealth creation model,Reflecting respect for partners;using a continuous ecological model,reflecting respect for the industry;using a continuous innovation model,reflecting respect for the trend of the times.It is hoped that M Company's agricultural platform 0 will continue to create more value,provide new ideas and development models for China to solve the three rural issues,and provide new ways to create value for agricultural development.
Keywords/Search Tags:Internet +, agriculture, O2O, operation mode
PDF Full Text Request
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