The Research Of Market Sale Strategy For ITGov Products From Beijing Newlink

New Technologies such as big data,artificial intelligence and 5G have accelerated the construction of enterprise informatization.Under the pressure of the continuous expansion of the overall investment scale,the marketization of interest rates,Internet finance and differentiated competition,the banking industry,in order to meet the increasing individualized and differentiated needs of its customers,investment in IT system products and technical solutions has been increasing year by year.Under this background,the rapid formation and rise of a group of financial IT service providers has intensified the market competition.As an IT service company that provides software products,technical solutions,implementation,maintenance and testing services and products to financial institutions,if Beijing Newlink want to keep market share uncrowded or continue to expand market share,It must adopt scientific and effective marketing strategy according to our own characteristics in order to keep leading position in the industry.This research includes seven parts: the first part is the introduction,including the background and significance of the topic,research status and research ideas and methods at home and abroad;The third part is marketing status quo and problem analysis,refining the results of questionnaire survey,analyzing the marketing status quo of Beijing Newlink,it further points out that the problems existing in the enterprises are: the stagnation of product research and development and technological upgrading innovation,the relatively random price setting,the non-standard channel selection and management,and the insignificant promotion effect,etc.,using PEST analysis method and five-force model analysis model to analyze the macro-environment and industry environment,using SWOT analysis to contrast and summarize the advantages and disadvantages of the internal environment and the opportunities and threats of the external environment,the fifth chapter is the establishment of the marketing strategy,under the guidance of the marketing goal of Beijing Newlink,using STP analysis to define the positioning of the company and ItGov products,and then put forward the detailed marketing mix strategy.The sixth chapter is themarketing strategy implementation safeguard measure,proposed from the human resources,the internal system,the fund,the product,the specialized marketing troop and so on five aspects guarantees above marketing strategy smooth implementation.Finally,the conclusion and prospect of the paper.The Marketing Strategy and safeguard measures put forward in this paper have certain implementation,and have strong reference value for Beijing Newlink and other software service enterprises.