Research On The Recognition And Measurement Of Online Game Enterprises’ Income Under The New Income Standard

Income is an important indicator to measure the operating state of an enterprise.If you want to accurately understand the operating state of an enterprise,you need to ensure that income can be correctly recognized and measured.Therefore,the accurate recognition and measurement of income is very important for the authenticity and accuracy of financial statement information.With the advent of the Internet era,online games have become one of the emerging industries in recent years,making an important contribution to China’s economic growth.This paper selects online game companies to study the impact of new revenue standards on their recognition and measurement.As an important part of Internet enterprises,online game companies have a significant impact on their recognition and measurement.It is more representative and persuasive to select such companies.This paper mainly uses case analysis and literature research methods to study the changes of revenue recognition and measurement under the new revenue standard of Kingnet company,a representative enterprise in the online game industry,so as to summarize the situation of the entire online game industry and provide guidance and suggestions for its implementation of the new revenue standard.This paper consists of six parts.The first part mainly introduces the research background and significance of this paper,introduces the research content and methods,as well as the shortcomings and innovations of this paper.The second part mainly describes the related concepts,the changes of income standards at home and abroad,and literature review.The third part analyzes the current situation of revenue recognition and measurement in the online game industry,compares the changes of revenue recognition and measurement under the new and old standards in the time of revenue recognition of virtual props and the selection of the total net amount method,and analyzes the influence degree of the new standards in different scale online game enterprises.The fourth part is to conduct case analysis,briefly introduce the case companies,explore the main sources of income of the case companies,and study the income recognition and measurement of the case companies under the new income standards.And what are the major changes that have occurred in the choice of the gross net method.The fifth part,analyzes the problems that the new standards still exist in the online game enterprise’s revenue recognition and measurement under the new revenue standards are not applicable,and the revenue recognition model is challenging,and puts forward corresponding suggestions.The sixth part summarizes the full text and proposes the deficiencies and prospects of the article.