Discussion On The Valuation Of Intellectual Property Enterprises Based On AEG Valuation Model

In the 21 st century,China's comprehensive national strength has been continuously strengthened,and great achievements have been made in economy,science and technology,culture and other aspects.Under the background of mass innovation,"knowledge" is becoming more and more important in the process of economic development.Nowadays,the promotion of China's international status has brought more new challenges.In order to adapt to the change of economic development mode at home and abroad,relieve the pressure of natural resource consumption,and further enhance China's comprehensive competitiveness,we should take the development and utilization of knowledge resources as an important strategic goal of our country.In order to build an innovative country and achieve the goal of building a well-off society in an all-round way,state leaders pointed out in the report of the 17 th National Congress of the Communist Party of China that the implementation of the intellectual property strategy should be implemented.Then on June 5,2008,the State Council formulated and issued <The Outline of the National Intellectual Property Strategy>.From the issuance of the outline,we can know that the implementation of the intellectual property strategy in China should not only integrate the financial resources,financial investment and industry of the government Energy and environmental protection and other resources should encourage enterprises to create and apply intellectual property rights.At the same time,enterprises should also be developed as the main source of intellectual property rights,encourage enterprises to innovate and commercialize their innovation achievements,so as to make intellectual property rights have their commercial value.The release of <The Outline of National Intellectual Property Strategy> to the progress of intellectual property enterprises has a positive guiding significance,which also means that intellectual property enterprises have entered the golden age of development.Intellectual property enterprises have the characteristics of high growth,innovation and so on.In recent years,they are strongly supported and developed by the state.The future development prospects are very good.Under the influence of multiple factors,it is very important for the stakeholders of intellectual property enterprises to know the real value of such enterprises clearly.How to build a value evaluation system for intellectual property enterprises is a subject that scholars at home and abroad have been devoting themselves to for many years.The implementation principle of AEG valuation model is just in line with the profit characteristics of intellectual property enterprises that generate excess earnings through the uncertainty of intangible assets,and it can effectively overcome the valuation difficulties of intellectual property enterprises such as high growth,difficult evaluation and high uncertainty by setting parameters,so as to make the valuation results of intellectual property enterprises more scientific and accurate,and let stakeholders Better understand the business model and value drivers of such enterprises.This paper takes visual China as a typical case of intellectual property enterprises to analyze.Firstly,it describes the research background and significance of this paper,personal views on research results at home and abroad,research ideas and paper framework.Secondly,it expounds related theories such as intellectual property,valuation model,etc.,and discusses the applicability and benefits of using AEG model to evaluate the value of intellectual property enterprises;Then it introduces the basic situation of Vision China company,analyzes the principles and driving factors of using AEG value model under the guidance of "intellectual property" of Vision China according to the operating characteristics of the company;thirdly,through the analysis of the historical data of Vision China company,the prediction of future performance and the construction of AEG model based on this,it carries out the price of Vision China for intellectual property enterprises Finally,on the basis of the above analysis,the paper puts forward suggestions to improve the enterprise value for the purpose of improving the enterprise value.At the same time,from the case valuation analysis,we can draw relevant enlightenment for the intellectual property enterprises:(1)market regulators use AEG valuation model to evaluate the value of intellectual property enterprises,which is helpful for them to supervise the market value management of the company and reduce the capital pricing bubble At the same time,foam rate can examine the long-term value creation ability of enterprises and promote the prosperity and development of intellectual property enterprises;(2)for enterprise managers,using AEG valuation model to evaluate the value of enterprises can help managers to find all kinds of business problems of their own intellectual property enterprises,avoid short-term behavior,and effectively use value drivers to enhance enterprise value;(3)For investors,using AEG valuation model can more intuitively understand the internal value of intellectual property enterprises,improve the rationality of their investment decisions,and at the same time,tap out potential industries and enterprises,and make rational value investment to increase their wealth.