Research On The Demand Of Family Property Insurance In Xining City

In recent years,with the improvement of the economic development level,the income of Chinese residents is increasing,the family property owned by them is increasing gradually,and the loss of family property caused by theft and fire is also increasing year by year.However,the family property insurance,which should play an important role in protecting family property safety and maintaining family and social stability,is seriously absent.As one of the earliest insurance types in China,family property insurance has been developed rapidly,but now it is in a stagnant predicament.At present,the insurance rate of China’s family property insurance is less than 10%,which is a huge gap compared with the average insurance rate of more than 70% in developed countries,and also a sharp contrast with the rapid development of China’s property insurance.Therefore,it is of great practical significance to study the demand of family property insurance.This paper takes Xining City as the research object,based on the analysis of the current situation of the development of family property insurance in Xining City,using the survey data to study the demand of family property insurance in Xining city.On the one hand,it analyzes the demand behavior of family property insurance in Xining City,on the other hand,it explores the factors that affect the demand of family property insurance in Xining city.Through the analysis,the paper points out the problems existing in the demand of family property insurance in Xining city.It is found that compared with property insurance,the development of family property insurance in Xining city is slow and lags behind the average level of China and five Northwest provincial capitals in China;at the present stage,Xining residents do not know enough about family property insurance and have a low acceptance of it,and the demand of residents does not match the insurance products,which together lead to the lack of effective demand for family property insurance in Xining;among the influencing factors of demand,the gender and age of residents have a negative impact on the demand for family property insurance,the education background and monthly income have a positive impact on the demand for family property insurance,while the three factors extracted through factor analysis: sales channels,residents’ insurance awareness level and the quality of insurance personnel have a significant positive impact on the demand for family property insurance.According to the research results,this paper puts forward the following countermeasures and suggestions: insurance companies should improve the insurance awareness level of Xining city residents through vigorous publicity;keep up with the changes of market demand,constantly innovate the family property insurance products,and expand the sales channels of family property insurance;strive to improve the quality of insurance personnel and improve the supporting services to win.