| Home property insurance is doing business in China earlier insurance, it is the object of insurance for urban and rural households and their residential and stored in a fixed material property. Property insurance should become a family kind of protection, but the thing occasion the contrary, China’s property insurance market is growing in the doldrums, property insurance insurance rate is too low to become industry-recognized fact. Over one billion people in China, hundreds of millions of families, the potential demand for property insurance is a serious shortage of effective demand can be realistic, and therefore our family property insurance is very necessary.This paper first introduces the paper the background and the purpose and significance. Environment of China’s rapid economic development and growing prosperity, insurance, property insurance market in China is caught in the predicament of stagnant, mostly theoretical study of the property insurance in the various aspects of analysts insurance market exists, and for The biggest problem of insufficient effective demand problems rarely have more in-depth analysis of research, this paper-depth study of the empirical analysis, in particular the problem of insufficient effective demand on the state property insurance issues. Then the author’s basic theory of the insurance described, including the nature of insurance theory, risk theory and game theory on the introduction of the insurance theory laid the theoretical foundation for later study on property insurance issues. On this basis, the beginning of this article the state property insurance issues. Analysis of the national insurance market, market size and product type on both sides described the national insurance market, there are four types of property insurance products, the market share of the property insurance premium growth speeds are low. With the status quo and then analyze the problems of my country property insurance, the national insurance market, the primary problem is the low insurance rates, in addition to the degree of attention, the low degree of product differentiation and sales channels inappropriate and other issues. Too low that there are problems in the insurance rate for property insurance, this article focuses its theoretical analysis and empirical analysis of demand factors. In this paper, the level of insurance awareness, income levels, the stock of financial assets, fixed assets investment, the level of economic development, insurance prices and other factors as the main factors affecting the demand for property insurance, and a theoretical analysis, and then from an empirical perspective analyze the impact of these factors on the demand for property insurance, including the impact of the income level of demand for insurance did not affect insurance prices. Finally, through the above analysis proposed in this paper the development of national property insurance, property insurance should be the development should strengthen the insurance publicity, to accelerate product innovation and expand sales channels to improve.The use of theory and practice a combination of analytical methods to study the state property insurance issues, analyze the current problems in the property insurance market, and focus on the theoretical and empirical analysis of insufficient effective demand, and low insurance rates, with some relevance and practical significance. In this paper hope that the analysis of the national property insurance issues, and make some contribution to the well for the future development of the national property insurance. |