Anhui CYTS Travel To Hefei Tourism Destination Market Research On Integrated Marketing Strategy

In 2019,when the government published the policy of further stimulating potential of the culture and tourism consumption,the trend of transformation on tourism consumption was particularly outstanding,we will deeply reform the supply side structure of tourist area and stimulate tourism consumption potential,optimize the tourism products,rich in tourism service quality.Thereby it improved our country tourism consumption.In this context,the main body of tourism markets focus on the development of local tourism resources around the country and enhancing the competitiveness of the tourism market.Hefei city is one belt,one road center of Yangtze River Delta.The city is located in the middle of Anhui City,between Yangtze and Huaihe River.It is the sub center of the Yangtze River Delta city group,the comprehensive national science center,the "double belt road" and the Yangtze River Economic Belt strategic double Point City,G60 city's central corridor city.Hefei is famous for "famous city of the Great Lakes,innovation highland","hometown of the Three Kingdoms,hometown of Bao Zheng".Rich tourism resources and profound cultural heritages in Hefei attract many Chinese and foreign tourists to watch.With the promotion of the national strategy of "Yangtze River Delta integration",Hefei,as the sub center of the Yangtze River Delta city cluster,will have a better historical opportunity for the development and expansion of the tourism destination market.As a comprehensive tourism business operator,Anhui CYTS has been one of the top100 travel agencies in China for nine consecutive years,ranking first in terms of comprehensive strength in the province.Anhui CYTS has rich resources in Hefei tourism destination marketing.Based on the needs of the market,it comprehensively collects cultural tourism resources and makes use of the integrated marketing methods to create Hefei tourism destination products,which can not only meet the fundamental needs of the market,but also improve the operation ability and profitability of enterprises.Based on the research of domestic and international tourism destination integrated marketing literature,this paper uses literature analysis,survey analysis and other research methods to analyze the integrated marketing environment of Hefei tourism destination market from the perspective of Anhui CYTS,and through the questionnaire survey of Anhui CYTS for Hefei tourism destination market,it analyzes and studies the current situation and problems of Hefei tourism resources and integrated marketing in the tourism destination market,makes the optimized strategy of integrated marketing inHefei tourism destination market from the perspective of Anhui CYTS.Through the research of this paper,I hope to combine the analysis of Anhui CYTS on the integrated marketing environment and current situation of Hefei tourism destination market,and put forward the optimization of the integrated marketing strategy in line with Anhui CYTS enterprises,to find more reasonable and effective methods for the integrated marketing of tourism destination market,to improve the market competitiveness of enterprises and the operation ability to meet the market demand.