Research On Cost Control Optimization Of Real Estate Enterprises Based On Value Chain

With the increasingly fierce competition in the real estate market,more and more real estate developers have realized the importance of cost control for business operation and improving their competitiveness in order to better base themselves on the turbulent environment.They have taken cost control as their management goal,because only by constantly reducing cost can they occupy a broader market And increase revenue.However,the traditional cost control concept can not meet the needs of modern enterprise management.The traditional cost control method shows many limitations in cost accounting and cost control,which limits the long-term development of real estate enterprises.In recent years,in the field of cost control research,some new theories are introduced to optimize the cost control system of enterprises.As an advanced strategic control analysis tool,value chain analysis provides new ideas and effective methods for strategic cost control of enterprises.It shows its advantages in cost control and plays an increasingly important role.This paper studies and analyzes the cost control of LX real estate company based on the value chain by using the methods of literature research and case analysis,and finds out the methods and measures to optimize the cost control of the enterprise,so as to help the enterprise to obtain competitive advantage.In the first chapter,the introduction first introduces the research background and significance of this paper,then sorts out the research status of relevant theories at home and abroad,and then briefly summarizes the research content,research ideas and research methods of this paper;in the second chapter,the theoretical analysis part,on the basis of understanding the basic concepts such as cost control,the concept and composition of value chain,etc The third chapter introduces the general situation of LX real estate company and the current situation of cost control.The fourth chapter determines the internal and external value chain structure of LX real estate company,and analyzes the internal value chain,industry value chain and competitors’ value chain in detail On this basis,the paper discusses the cost control optimization countermeasures and the guarantee measures of implementing the value chain cost control of LX company,and forecasts the effect of implementing the value chain cost control of LX company;chapter five,conclusion and prospect,summarizes the research content and significance of this paper,and points out the shortcomings of this paper.The innovation of this paper lies in the combination of value chain and enterprise cost management,which provides theoretical guidance and decision-making basis for small and medium-sized real estate development enterprises to promote comprehensive cost control and optimize cost control scheme.