Research On Corporate Financing Strategy From The Perspective Of Corporate Life Cycle

With the integration of the global economy,the diversification of the market economy environment,the periodic change of the development environment and the hierarchical structure of the industry,more and more enterprises need to combine some relevant strategic ideas in order to truly make the management of enterprises have scientific guidance and good forward-looking.However,in the current market economy of China,many enterprises are still full of doubts about how to effectively choose financing channels and financing methods in their operation management and financing decision-making.They have not formulated effective financing strategies,nor selected appropriate financing methods,which often leads to the breaking of capital chain and high financing costs.The formulation of any enterprise financing strategy and the choice of financing methods must adapt to the environment,such as:adapt to the macroeconomic and political system,economic system,policies,laws and regulations of the country and the region where the enterprise is located.With the implementation of various major policies of the national reform and opening up,the domestic social and political situation is stable,and the economy is increasingly active Domestic tax policy and other policy systems are becoming more and more perfect,gradually integrating with international practices,which provides a solid guarantee for foreign capital to enter the market of our country,further broadening and expanding the financing channels of Chinese enterprises,further increasing the amount of financing,and more diversified ways.Enterprise capital management is a basic element of an enterprise’s production,operation and management activities,and a necessary condition for an enterprise to establish and maintain its survival and development.The whole process of a great enterprise from its establishment to its survival and development must require the enterprise to raise enough capital.In the fierce competition of modern society and market economy,the enterprise only has to choose reasonable financing channels and In order to effectively guarantee the normal operation of the whole enterprise’s operation and management activities,it is necessary to help enterprises raise a largeamount of funds in the operation and management activities.Only on the basis of persisting in the principles of efficiency,rationality,timeliness and legitimacy of financing,making effective financing strategy,choosing reasonable financing channels and ways,and raising funds for the survival and development of enterprises,can enterprises get long-term development in the competition.The internal and external economic environment of an enterprise is different,and the financing strategies and financing methods that need to be selected in each development stage have corresponding diversity and differences.Only by adopting the financing methods and financing strategies suitable for the current development stage of an enterprise can an enterprise truly and effectively promote the long-term development of the whole enterprise.This paper selects Vanke Company as the research object,first combs the development process of Vanke,then divides its enterprise life cycle,divides its development process into three main development stages: the start-up stage,the growth stage and the mature stage,and analyzes the financing strategy adopted by Vanke in each stage and the financial effect achieved,obtains the relevant enlightenment from the case,and finally conducts the research Summarize and put forward relevant suggestions.Through case study,this financing strategy idea is fully extended and applied to enterprise management,matching with the development needs of each life cycle stage of the enterprise,forming a systematic strategic management system to promote the sustainable development of the enterprise,at the same time,combining and connecting the selection of enterprise financing strategy with the stage,long-term and overall aspects of the sustainable development of the enterprise,so as to find the right fit for the enterprise According to the financing strategy of its own development stage,it puts forward relevant suggestions to help it further improve the financing efficiency,reduce the financing cost,reduce the financing risk and promote the sustainable development of the enterprise.