| With the development of the economy and the improvement of residents’ living standards,the number of residents and tourism income has continued to increase,and relevant national departments have also formulated policies to strongly support the development of the tourism industry,and research on related aspects of tourism performance assessment has also increased.However,the current research on the performance of tourism destinations starts from a single content,and conducts comprehensive evaluation research.Selection,evaluation indicators are poorly quantifiable,and alternative evaluation methods have certain shortcomings.Grasping the development of its tourism industry,it is impossible to come up with precise countermeasures and suggestions for industrial development.This article takes tourism destination performance as a research object,selects various quantifiable indicators,builds a tourism destination performance evaluation system based on multi-source data,and applies scientific performance evaluation methods to establish an evaluation model.According to the research purpose,it combs the core content of tourism destination performance evaluation theory and matter-element theory,as well as multi-source data and combined weight theory.On the basis of relevant concepts and theoretical explanations,the design requirements of the tourism destination performance evaluation index system based on multi-source data are proposed.Combining the seven principles of feasibility,dynamics,and hierarchy,from economic performance,social performance,ecological performance,Starting with four levels of informatization performance,a total of 9 second-level indicators and 23 third-level indicators were selected,and each third-level indicator was explained.Finally,a tourist destination performance evaluation index system based on multi-source data was constructed.After constructing the evaluation system,the feasibility of the application of the matter-element analysis method in the performance evaluation of tourist destinations is clarified,and then the weights of the indicators are determined by the linear combination of the analytic hierarchy process and the entropy method according to the steps of the matter-element analysis methodA matter-element evaluation model of tourism destination performance based on multi-source data is introduced.After establishing the model,this paper selected Yunnan Province,Sichuan Province,Guizhou Province and Guangxi Zhuang Autonomous Region in the west of China as empirical research areas,and obtained various indicators of the research area from 2013 to 2017 from multiple sources.The data.Based on the MATLAB software,a matter-element model of tourism destination performance evaluation based on multi-source data was constructed,and the performance classification of tourism destinations in the study area from 2013 to 2017 was obtained,and the calculated correlation coefficient and comprehensive correlation were analyzed.Research and draw evaluation conclusions: longitudinal analysis of the comprehensive correlation degree,the comprehensive ratings of all four tourist destinations have increased,but the overall evaluation level is not high;horizontal analysis of the comprehensive correlation degree,2013,2014,2017 In 2014,the four tourism destinations had the same comprehensive performance rating.In 2015,Sichuan Province performed outstandingly.In 2016,the comprehensive performance ratings of Sichuan Province and Yunnan Province were better than those of Guizhou Province and Guangxi Zhuang Autonomous Region.Most destinations of tourism destinations have the ability to switch to a higher level.Only a small number of years have the tendency to switch to the next level;analysis of the correlation coefficients of individual indicators,the indicators at good and above levels are concentrated on economic performance and ecological performance,and those at poor and below levels are concentrated on social performance and information.In accordance with the performance of the single target performance level of Yunnan Province,four suggestions were put forward to develop rural tourism products,strengthen the construction of tourism transportation infrastructure,strengthen the investment in tourism information construction,and strengthen the construction of a talent team for tourism informationization to promote tourism in Yunnan Province Coordinated development of industry. |
