Research On Competitive Strategy Of MJ Intelligence Investment Consultingy

Due to the rapid development of artificial intelligence and big data technology,the former artificial investment advisers have been replaced by intelligent investment advisers to carry out financial advisory services.Intelligent investment care is also called intelligent and automated financial management or robot investment care.The quantitative model can be built based on intelligent algorithm and big data,and the corresponding products can be configured according to investors' preference for risks.The investment portfolio and strategy trading can be automatically intelligent.Intelligent investment advisers can conduct a comprehensive analysis of investors' financial situation to achieve accurate matching of personal wealth investment,and will set various matching schemes,such as funds,insurance and stocks.Compared with traditional manual investment consulting,intelligent investment consulting has obvious advantages.It can provide digital asset allocation for customers,make asset returns more accurate,greatly reduce time and labor costs,and greatly improve service efficiency.Since its inception,smart investment has attracted extensive attention from a large number of financial institutions around the world and has quickly become a hot research topic.Although smart investment has been pursued by various capitals in China in recent years,its actual development is not satisfactory.This paper adopts PEST analysis,five forces model,SWOT analysis and other analysis methods to analyze the competitive strategy of MJ intelligent investment.PEST analysis,five forces model and competitor analysis were used to analyze the external environment of MJ intelligent investment.Next use MJ wisdom for internal and external data,thus for MJ of cast and the advantages and disadvantages in the existing threats and opportunities of SWOT analysis,based on the analysis of MJ wisdom cast,mining products found some problems in the process of operation,according to Michael Jackson wisdom competition for the current situation,this paper further puts forward settlement SO suited to its future business development strategy,strategy,ST strategy and WT strategy,for MJ wisdom brand characteristics and promote the competitiveness of the industry and realize the pratt &whitney financial goals such as executable strategic Suggestions are put forward.The aim and strategic goal of MJ intelligent investment is to build its own unique brand image and stand in the perspective of customers,so that the enterprise's ability to acquire customers and profitability can be improved.This paper proposes to optimize product structure and provide humanized service.Learn from foreign advanced experience,increase investment in science and technology;Improve customer acquisition ability to meet the needs of customers at all levels;Actively adapt to supervision and establish an open information disclosure system;To strengthen the education of investors,enhance the ability of self-protection and other measures to protect the competition strategy of intelligent investment advice,hope to provide some reference for the competition of other intelligent investment advice companies.