《Case》:happiness Of The Villagers In The Context Of Beautiful Rural Village Construction

Since the reform and opening up,China’s economy has been developing rapidly,especially in the Pearl River Delta region.Lianma village in Guangzhou city has also gained considerable economic development in the spring breeze of reform,and the living standards of Lianma village in Guangzhou city have also been greatly improved.At the same time,the development of education and the improvement of health care have greatly improved the material life of Lianma village in Guangzhou city.However,in the construction of beautiful villages,it must not only pay attention to the construction of material civilization and the growth of GDP,but also to the construction of spiritual civilization.The sense of well-being of the villagers should be enhanced.Looking at the previous literature on subjective well-being,it was found that most of them are based on the elderly,urban residents,and college students.Moreover,the study of happiness from the perspective of tourism is basically around tourists,with fewer research in the perspective of villagers.Therefore,this paper intends to study the happiness of Lianma village in the construction of beautiful villages.Emphasize that villagers play an important role in the development of local tourism and provide another research perspective for the sustainable and healthy development of tourism and beautiful village construction.By referring to previous literatures,it was selected the measure with good reliability and validity after practice and combined the measure with the actual situation of Lianma village to measure the subjective well-being of Lianma villagers in Conghua district of Guangzhou city in the construction of beautiful villages,using SPSS software to analysis.The conclusions of the study are as follows: Firstly,in the process of building beautiful villages in Conghua Village,the General well-being is not very high,only at a medium level;Secondly,the subjective well-being of villagers in the three aspects of personal development,material security and spiritual cultivation is at medium level;Thirdly,the subjective well-being of public service,ecological environment and construction participation is at low level.In this regard,we have proposed the six aspects of increasing villagers’ tourism revenue,strengthening government support,increasing public service investment,strengthening leisure culture construction,strengthening public services,protecting the ecological environment,strengthening democratic construction,and promoting democratic management of villagers.so,it can promote the beautiful rural construction of Lianma village in Guangzhou city.