The Relationship Between Investment And Financing And Corporate Strategic Performance

In the process of economic globalization,the development of cooperation among enterprises has gradually become a development trend,Chinese enterprises' willingness to introduce strategic investors for synergetic development are increasing day by day.In the process of strategic cooperation with strategic investors,investees not only obtain a lot of funds from investors,but also improve their corporate governance structure and business mode.However,as a financing party,enterprises should pay more attention to how to utilize the advantages of strategic investors to achieve their optimal goals of development,and how to grasp the opportunities occurred in the strategic cooperation between the two parties.Taking Suning.Com Co.,Ltd,Beijing Shiji Information Technology Co.,Ltd and Wasu Media Holding Co.,Ltd as examples,this paper introduces the basic situation of three financing enterprises and the process of introducing strategic investors,and makes an in-depth analysis of the strategic cooperation of the three enterprises after introducing strategic investors.According to the financial indicators of three enterprises before and after the introduction of industrial strategic investors,this paper analyzes the overall performance of three enterprises in terms of profitability,solvency,operation ability and development ability,and discusses the different effects of different relative relations before and after the introduction of strategic investors on the performance of financing enterprises.At the same time,the balanced scorecard is used to evaluate the performance of three enterprises from the perspective of strategic analysis.It is concluded that the introduction of strategic investors has certain effect on the development of three enterprises,but different types of strategic investors have different effects on enterprises.When the investment and financing parties are in a competitive or cooperative relationship before cooperation,compared with the non-obvious relationship between the two parties,strategic investors have a more noticeable impact on the performance of financing enterprises,and the strategic cooperation is closer.This has certain reference significance for other enterprises in China to solve the problems such as how to choose strategic investors,how to have better synergies with strategic investors,and how to better carry out cooperation with strategic investors.