The Infuluence Of Introducing Strategic Investors On The Performance Of Shanxi Fenjiu Company

With the continuous development and improvement of market economy in China,the market competition is increasingly fierce.More and more enterprises choose to introduce strategic investors to carry out the reform of state-owned enterprises in order to activate their market vitality and improve their market competitiveness,so as to support enterprises to become stronger and stronger by introducing strategic investors,and introduce new capital support,production technology,management mode and new field of production for enterprises Product development,corporate governance,etc.Taking the new round of mixed ownership reform of state-owned enterprises as the main research background,this paper selects Shanxi Fenjiu,a local representative state-owned enterprise,as the research object,and takes the behavior of introducing strategic investors in the process of state-owned enterprise reform as a case study,specifically introducing strategic investors into Shanxi Fenjiu from the aspects of financial performance,market performance and other performance indicators The innovation of this article comes from the introduction of strategic investors to Shanxi Fenjiu,which is a subsidiary of China Resources Group,a state-owned enterprise + overseas enterprise in China,rather than the traditional private capital.Shanxi Fenjiu innovates the traditional mixed ownership reform by introducing private capital Method,from the research topic,has a certain degree of innovation.At the beginning of this paper,the research background and significance of this paper are elaborated in detail.Through the induction and elaboration of domestic and foreign scholars on the motivation of introducing strategic investors,the impact on corporate governance and corporate performance,this paper leads to this research topic.Through the case study of Shanxi Fenjiu,this paper studies the influence of the introduction of strategic investors into Shanxi Fenjiu on the company’s performance.The specific research aspects are as follows: in terms of financial performance,the financial index analysis method is mainly used to make a vertical comparison of the introduction of strategic investors into Shanxi Fenjiu,and the DuPont analysis method is used to make a horizontal comparison of the event for analysis Shanxi Fenjiu introduced strategic investors in the same industry profitability changes.In terms of market performance,car in event analysis method is used to analyze the short-term market performance of the event,and BHAR is used to analyze the long-term market performance of the event;finally,non-financial indicators are used to analyze the corporate governance and improvement of marketing ability after the introduction of strategic investors in Shanxi Fenjiu,and the impact of strategic investors on the company performance is analyzed comprehensively Ring.Finally,in the fifth chapter of this paper,the performance impact of introducing strategic investors is summarized,which provides experience for many enterprises to choose strategic investors and strategic cooperation in the future.At the same time,it also looks forward to the future strategic cooperation between Shanxi Fenjiu and China Resources,and is full of confidence in its strategic cooperation.